Crooked Vine Vineyard & Winery Label Project
Crooked Vine is a small family owned vineyard in Northern Michigan.
For this project, I was responsible for designing a new logo for the company, and redesigning their wine labels. Each label features a single print color, and etched style line graphic. This style gives each bottle a distinct look, while also representing a cohesive family appearance.

























Selling Challenges Research Study (sample pages), White Paper. 2025











RC White Paper, 2025

Digital Catalog

Digital Catalog

Digital Catalog

Digital Catalog

Social Image

Social Image

Social Image

Social Image
Challenger Level Ups Course Catalog Campaign


HealthScape Advisors, data model & platform design.



Pareto Direct Mailer, IHA Conference 2019, with UV spot gloss and texture.

Foil accent

Direct mailer, outside

Direct mailer, inside

Foil accent
Pareto Direct Mailer, NAACOS Conference 2019, with spot foil sleeking.



HealthScape, Beckers Conference Mailer 2018



Pareto "We're Moving" client gift box, 2018


Pareto, NAACOS Conference mailer 2018
Pareto, Chicago skyline conference room window graphics 2019

Pareto Way Day Agenda

Pareto Way Notebook Cover

Pareto New Office Map Placemat
Pareto Branding