Hello! My name is Tammy Allen.
Fun facts: I live in Hawaii, but typically work Central time zone hours. I start my day at 4am! I'm a dog mom to two floofers that I rescued from local shelters.
The work stuff: I'm a seasoned Senior Graphic Designer with a strong track record in enhancing brand success and visual identity across various industries.
During my time at Richardson Sales Performance | Challenger Inc., I spearheaded creative projects for two top sales training companies, earning two 2025 GDUSA In-House Design Awards™. I played a key role in establishing Challenger's brand standards, creating co-branded guidelines following an acquisition, and leading go-to-market campaigns that resulted in an $83M pipeline in 2024 for Challenger.
Before this, I led a major rebranding effort at CFRA Research, transforming the company's visual identity and earning a 2023 GDUSA In-House Design Award™. With a focus on designing impactful marketing materials and supporting sales enablement, I thrive in delivering strategic design solutions that boost brand visibility and engagement.
"There aren't enough compliments I could give Tammy Allen. She's the type of creative professional marketers DREAM of working with. Tammy takes abstract ideas and makes them business-impacting realities. From campaigns to product launches to website imagery and everything in between, there's no project she can't take on. On a professional level, she's an absolute joy to partner with. She's honest, collaborative and trustworthy, and I'd be thrilled to work alongside her again if the opportunity arose!" - Kait Smith-Chisolm, Product Marketing Leader
"I highly recommend Tammy for any design strategy work. She has been a pleasure to work with—responsive, collaborative, and consistently delivers high-quality results. Tammy brings more than just great design; she approaches every project with a strategic mindset, ensuring the creative direction supports our broader goals. Her ability to quickly incorporate feedback and deliver polished work has made a real impact on our team. We’re grateful for her support and look forward to continuing our work together." - Kristina Adrian, Vice President of Marketing
"Tammy is one of the most talented designers I have ever worked with. We worked together for nearly a year, and in that time I learned how versatile and professional she is. She is first and foremost a leader, hardly needing any guidance or instructions. She is a visionary who sees the bigger picture and gets a head start on the work necessary to make it happen. While her expertise is in design and branding, she is also an incredible marketer. It was wonderful working alongside Tammy and I am excited to see where her career takes her." - Christian Guajardo, Marketing Coordinator
"There were countless times throughout my days where I would say the words, “Tammy is THE BEST.” So much so that my colleagues, friends, and family probably got sick of hearing it. But I cannot emphasize enough how true it is: Tammy is the *best*. She came to work for me at Pareto Intelligence and HealthScape Advisors (and eventually also Gorman Health Group [GHG]) as our first-ever dedicated graphic designer, and for a long time, it was just her and me taking on all things marketing. As a designer and artist, she is top notch. There's a reason why she wins so many awards for her work. She seems to have an endless well of creativity even when working within the confines of a single brand. Tactically, she does it all—from marketing design (email, social media, digital ads, infographics, collateral, print and direct mail, etc.)… to web and UX design… motion graphics… trade show booths… even some packaging design and custom wall decals and window clings for our office interior decorating. She also designed and launched a gorgeous new brand identity for GHG. You get the gist. Throughout everything she does, Tammy pays attention to the details but knows how to keep the big picture in mind. She is also collaborative and passionate about using great design to grow a business. I would enthusiastically recommend her to anyone who is looking for an outstanding designer to catapult their brand towards success." - Bre Bush, Marketing Leader