CFRA Research - Branding design: Tradeshow Banner
CFRA Research - Branding design: Sales Sheet
CFRA Research - Branding design: Presentation Slide
CFRA Research - Branding design: Website header
CFRA Research - Branding design: Branding Guidelines
CFRA Research Branding & Identity Project
Client: CFRA Research
Recognition: Winner, 2023 GDUSA Inhouse Design Awards
Recognition: Winner, 2023 GDUSA Inhouse Design Awards
Overview
CFRA Research required a modernized brand identity that would strengthen its visual presence across digital, marketing, and sales platforms. The project involved refreshing the company’s logo and creating a cohesive visual system that could scale across multiple touchpoints, including web, presentations, marketing collateral, and trade show environments.
Challenge
The existing brand lacked visual consistency and flexibility across channels. As a financial research firm, CFRA needed a design language that balanced professional credibility with modern clarity while supporting a wide range of applications—from digital platforms to large-scale event materials.
Key goals included:
• Refresh the existing logo without losing brand recognition
• Establish a cohesive color palette and typography system
• Create scalable design standards for digital and print applications
• Ensure the identity worked effectively for sales and marketing teams
Approach
The design strategy focused on evolution rather than reinvention, preserving recognizable elements of the brand while modernizing its visual language.
Key design decisions included:
• Refining the logo for improved clarity and scalability
• Introducing a refreshed color palette to create stronger visual hierarchy
• Implementing modern typography to improve readability across digital platforms
• Establishing consistent graphic elements and iconography
The system was designed to be modular and adaptable, enabling the brand to remain cohesive across multiple content formats and channels.
Solution
The new identity system was implemented across a comprehensive range of assets:
• Website redesign and visual framework
• Sales presentations and marketing decks
• Trade show booths and environmental graphics
• Sales sheets and marketing collateral
• Social media templates and digital graphics
Clean layouts, strong typographic hierarchy, and simplified graphic elements helped communicate complex financial insights clearly and professionally.
Outcome
The refreshed identity created a unified brand experience across all customer touchpoints, strengthening CFRA’s visual credibility in the competitive financial research space.
The project was recognized as a winner in the 2023 GDUSA Inhouse Design Awards, a competition that receives thousands of entries annually and honors the top in-house design work across industries.
CFRA Research - Branding design: Pitch Deck Presentation
CFRA Research - Branding design: Pitch Deck Presentation
CFRA Research - Branding design: Pitch Deck Presentation
CFRA Research - Branding design: Pitch Deck Presentation
CFRA Research - Branding design: Pitch Deck Presentation
CFRA Research Pitch Deck
Client: CFRA Research
Recognition: Winner, 2023 GDUSA Inhouse Design Awards
Recognition: Winner, 2023 GDUSA Inhouse Design Awards
Overview
Following the CFRA brand refresh, a new sales pitch deck was designed to align with the updated identity while helping the company’s sales team communicate its services more effectively to prospective clients.
The goal was to transform a traditional presentation into a visually engaging and strategically structured sales tool.
Challenge
The previous presentation materials were text-heavy and lacked visual cohesion, making it difficult to quickly communicate CFRA’s value proposition and multiple service offerings.
The redesign needed to:
• Simplify complex financial information
• Improve storytelling and slide flow
• Reinforce the updated brand identity
• Enable the sales team to present information clearly and confidently
Approach
The pitch deck was built around clarity, hierarchy, and visual storytelling.
Key design strategies included:
• Applying the refreshed brand colors and typography to create a consistent visual experience
• Using clean line icons to represent key services and business areas
• Integrating bold imagery to support narrative moments within the presentation
• Structuring slides to guide audiences through a clear sales story
Information was reorganized into modular sections so the deck could easily be adapted for different audiences and meeting contexts.
Solution
The final presentation featured:
• A streamlined slide structure for clearer storytelling
• Custom iconography representing CFRA’s lines of business
• Strategic use of imagery and whitespace to improve focus
• Consistent visual hierarchy for charts, data points, and key messaging
The result was a modern, visually cohesive sales presentation that helped translate complex financial insights into clear, engaging content.
Outcome
The redesigned pitch deck enhanced the effectiveness of CFRA’s sales presentations while reinforcing the company’s refreshed brand identity. The project was recognized with a 2023 GDUSA Inhouse Design Award, highlighting the strength of the design strategy and execution.
